Karina Ferreira

Karina Ferreira is a skilled professional in Human Resources with extensive experience in coordinating HR processes across multiple physical stores and distribution centers. Currently serving as the Coordinator of Human Resources at Americanas S.A. since July 2019, Karina focuses on restructuring HR processes, including employee admissions, attendance, payroll, and benefits. Previously, Karina held various positions at B2W Digital, starting as a Young Apprentice in 2010 and advancing to roles such as HR Assistant, Analyst, and Supervisor, where responsibilities included onboarding, offboarding, training development, and payroll management. Karina holds an MBA in Strategic People Management with a focus on Organizational Leadership from FGV and is pursuing a postgraduate degree in Cognitive Behavioral Therapy at PUC-RS, alongside a bachelor's degree in Psychology from Uninove.