Mariana Rehder

Mariana Rehder is a seasoned professional in customer analytics and CRM, currently serving as Gerente de Customer Analytics & CRM at Americanas S.A. since June 2018. Mariana leads a multidisciplinary marketing and technology team, focusing on data-driven strategies for customer acquisition and retention across physical and digital platforms with a client base exceeding 50 million. Prior experience includes roles in marketing coordination at B2W Digital, where responsibilities encompassed CRM restructuring and executing multi-channel customer engagement strategies for major brands. Mariana has also held marketing positions at Dermage and Distrion, showcasing expertise in digital marketing, trade marketing, and brand management. Educational credentials include a Bachelor's degree in Communication Social with a focus on Advertising and Propaganda from Pontifícia Universidade Católica do Rio de Janeiro.