Monique Canedo

Monique Canedo has over two years of experience in marketing roles. Monique currently serves as a Marketing Lead at Americanas S.A., where they specialize in smart growth and data analysis. In this role, Monique is responsible for developing seasonal campaigns, implementing online and offline strategies, and managing various marketing channels. Monique also communicates project and analysis results to stakeholders and leaders, plans and organizes sales strategies, and optimizes the marketing budget. Monique has achieved significant results, including a 30% reduction in adcost and a 15% increase in the recurring customer base. Prior to their current position, Monique worked as a Performance Marketing Lead at Columbia IT, where they focused on branding and strategy development in the IT sector. Additionally, they have experience as a Marketing Lead at Ubqar Financial Education, where they played a crucial role in the company's digital marketing plan and the transformation of their products and services portfolio due to the COVID-19 pandemic.

Monique Canedo holds a Bachelor of Business Administration (BBA) degree in Economics from Universidade Federal Fluminense, which they completed from 2009 to 2014. Monique later pursued a Master of Business Administration (MBA) in Financial Decisions and Corporate Policy at the University of La Verne from 2016 to 2017.

In terms of additional certifications, Monique Canedo has obtained several qualifications. Monique received certification in Big Data and Data Science Specialization from IGTI in 2021. Monique also holds certifications in various fields, such as BigQuery for Marketing Analysis from Google Cloud Skills Boost in 2023, Academia de Dados - Data Pro from Data Academy in 2022, CRO (Conversion Rate Optimization) and Copywriting from Rock University in 2021, Google Analytics Individual Qualification from Google in 2021, Content Marketing and Inbound Sales from HubSpot in 2021 and 2020 respectively. Additionally, Monique Canedo obtained a CPA 20 certification from ANBIMA, but the year of completion is not specified.