Washington Theotonio

Washington Theotonio has a diverse and extensive work experience in the field of marketing and advertising. Washington is currently serving as the Chief Marketing Officer at Americanas S.A. Prior to this role, they held the position of Director of Brand Architecture and Innovation at Rede Globo, where they were responsible for brand portfolio focus, strategic design, and innovation. Washington also served as the Director of Communication Products and Innovation at Rede Globo, leading innovative projects and contributing to the company's growth. Before their time at Rede Globo, Washington worked at DM9DDB Agency of the Year as the Executive Creative of the Digital Studio. Washington was responsible for driving agency profitability and leading new business opportunities in evolving technology. Additionally, they founded and managed WC Social, a digital advertising agency, where they worked closely with clients and spearheaded strategic and creative projects. Washington started their career as an Art Director at F/Nazca Saatchi & Saatchi and later worked as an Interactive Designer at Red Sky Interactive.

Washington Theotonio has a Bachelor's degree in Propaganda from Pontifícia Universidade Católica de Campinas, obtained between 1991 and 1995. Washington then pursued a Master's degree in Design from Academy of Art University, completing it from 1996 to 1998. In 2009 and 2010, they attended USP - Universidade de São Paulo, where they earned an MBA in Marketing. Finally, in 2015, Washington completed a Professional Development program in Innovation and Strategy at Harvard University.