Lars Heinemann is an experienced professional in data and analytics, currently serving as an Advisor at amoena and Eberlein Kunz since November 2024 and May 2025, respectively. Previously, Lars held key leadership roles at prominent companies including Usercentrics as Director of Data & Analytics, where a high-performance analytics team was built, and Thrasio, where a data engineering platform and machine-learning models were developed for significant operational improvements. As the Founder and CEO of Reachabl, Lars led a startup focused on immersive virtual experiences. Other notable positions include Director of Business Intelligence at SellerX and various roles at ITCHYBRAIN, reBuy reCommerce GmbH, REPOWER America, and Vivanda, Inc., emphasizing expertise in machine learning, AI, and business intelligence. Education was obtained at Gymnasium Thomaeum in Kempen.
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