Amoena
Lars Heinemann is an experienced professional in data and analytics, currently serving as an Advisor at amoena and Eberlein Kunz since November 2024 and May 2025, respectively. Previously, Lars held key leadership roles at prominent companies including Usercentrics as Director of Data & Analytics, where a high-performance analytics team was built, and Thrasio, where a data engineering platform and machine-learning models were developed for significant operational improvements. As the Founder and CEO of Reachabl, Lars led a startup focused on immersive virtual experiences. Other notable positions include Director of Business Intelligence at SellerX and various roles at ITCHYBRAIN, reBuy reCommerce GmbH, REPOWER America, and Vivanda, Inc., emphasizing expertise in machine learning, AI, and business intelligence. Education was obtained at Gymnasium Thomaeum in Kempen.
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Amoena
Amoena is the world leader in breast care, with a range that spans breast symmetry products and enhancers, lingerie, swimwear, nightwear, leisurewear and accessories. Established in 1975, we are the originator of the silicone breast form, with unrivalled expertise in adapting technology to enhance the lives of today’s women. It is our mission to improve women’s quality of life after breast surgery and to be a companion throughout their life’s journey. Our products are available to purchase from hospitals and clinics, boutiques and retailers. Amoena’s head office is in the south of Munich, Germany, situated near the Alps – in a city called Raubling. However, with 19 subsidiaries and over 48 distributors, we are active in more than 72 countries and employ more than 740 people worldwide. For more information about Amoena check out: https://www.amoena.com/ https://www.facebook.com/AmoenaCompany/ https://www.youtube.com/user/AmoenaCompany https://www.instagram.com/amoena_company/