David Wu

David Wu is an experienced professional in brand management and sales, currently serving as the Brand General Manager for AP Beauty at AMOREPACIFIC since February 2022. Prior to this role, David held various positions at Procter & Gamble from July 2006 to January 2022, including Sales Director for SK-II China eCommerce and Regional Sales Director for SK-II in Global Travel Retail. With a robust background in travel retail, key account management, and go-to-market strategy development, David has successfully led initiatives for renowned brands across key markets such as Korea, Japan, and North America. David holds a degree in Biology from National Taiwan University and completed the Program for Leadership Development at Harvard Business School in 2020.