Jungwon Heo

Jungwon Heo is a seasoned design professional with extensive experience in leading creative strategies and brand design across multiple industries. Currently serving as Senior Vice President and Head of the Creative Center at AMOREPACIFIC since October 2014, Jungwon oversees the creative direction for the company's brands, focusing on brand identity, design planning, and storytelling. Previously, Jungwon held various leadership roles in branding and design for notable brands such as LANEIGE and IOPE, as well as significant positions at LG Electronics, where responsibilities included strategic design direction and corporate identity development. Jungwon earned a Ph.D. in Design Management from Chiba University, a Master’s degree from Domus Academy, and a Bachelor's degree in Human Environment & Design and Housing & Interior Design from Yonsei University.