Irene Joy Chua

Irene Joy Chua is a seasoned digital marketing professional with extensive experience in various leadership roles across prominent agencies. Currently serving as a Senior Digital Marketing Manager at AMP since October 2025, Irene previously held positions such as Growth & Performance Marketing Manager at Woolworths New Zealand, Digital Performance Director at MBM, and Digital Performance Manager at Oceania. Irene's background includes significant contributions to brand and performance marketing strategies, digital acquisition, retention, and team leadership, with notable achievements at OMD New Zealand, PHD, and Dynamo Media Ltd. Irene has managed substantial client portfolios and led the hybridization of agencies to integrate digital and offline planning. Educational qualifications include a Bachelor in Business from Auckland University of Technology, a Certificate in Pay per Click from Search Engine College, and additional IT and leadership certifications. Key clients have included McDonald's NZ, Tourism Australia, and Sony PlayStation.