Bjorn Thorleifsson

Director, Research & Insights at amp sound branding

Bjorn Thorleifsson has a diverse background in research, strategy, and branding, with experience at companies like amp sound branding, Mood Media, and iV. With a Master's Degree in Consumer Behaviour from Goldsmiths, University of London, and a Bachelor's Degree in Sound Engineering from Middlesex University, Bjorn is well-equipped to tackle the intersection of sound and consumer behavior.

Location

Munich, Germany

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amp sound branding

We are the global market leader in sonic branding. With offices in Munich, New York, and Singapore, amp has the ability to work across cultures, languages, and time zones: a skill truly appreciated by our global client list. We are shaping the sound of the future with some of the world’s most influential brands such as Mastercard, Mercedes-Benz, Deloitte, The Kraft Heinz Company, Dove Men+Care, BBVA, Geberit, Triumph, Telenor, Klarna and Share Now, among others. We are an award-winning team with a uniting passion for music and innovation in sound and technology. The core of our business is to create holistic sonic identities that amplify a brand’s essence and strengthen its connection to target audiences at every touchpoint. amp is on a mission to make brands sound better. Every brand has a sound; however, many organizations experience a disconnect between their auditory expression and core brand values. Random sonic branding leads to disconnected customers and wasted media budgets. At amp, we live and breathe sonic, creating custom Sonic DNA® with insights-driven data-backed analytics to enable exceptional audio experiences. amp teams connect musical talents, sound engineers, research scientists, tech gurus, and brand strategists across various projects and platforms. From consulting and sonic brand communications to customer experiences and sonic products, every “amployee” contributes to the production of Super Sonic Experiences for our audio branding clients. We enjoy our mix of nerdy insights and emotionally engaging creations. amp creates audio and sonic strategies, which are used for a wide range of audible touchpoints, including audio logos, social audio, and campaigns. Super Sonic is about trust building with our clients so they can build trust with their customers.


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Headquarters

München, Germany

Employees

51-200

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