Ivor McLaren is an experienced Technical Account Manager currently working at Zeotap since October 2021, where a key achievement includes leading the design and deployment of Dentsu’s global identity and personalisation platform, Merkury. Previously, Ivor held positions as Senior Solutions Engineer at MiQ, delivering multiple ad tech applications and features, and as Programme Manager at AudienceScience, overseeing integrations with Supply-Side Platforms. Additional experience includes roles at Facebook, Collective, eCircle, CIMA, and JCDecaux, showcasing expertise in agile project delivery, big data, ad ecosystems, product development, and client management. Ivor holds a B.A. in Cultural and Literary Studies from the University of Cape Town and is a certified PRINCE2 Practitioner.