Ampersand
Justin Rosen joined Ampersand in 2018, concurrent with the foundation of Ampersand’s Advanced TV practice. Since then, Justin has taken on leadership for all Data, Analytics, and Insights at Ampersand. His team manages the development of new and innovative uses of data in support of Ampersand’s mission to transform the TV industry to audience-based, multiscreen, and accountable. In his time with the company, he has led the implementation of Ampersand’s addressable data capabilities, established Ampersand’s Total TV and Incremental Reach solutions, and has advanced audience-first tactics and storytelling connected to Ampersand’s AND Platform. Justin also works alongside Ampersand’s MVPD owners and affiliates to ensure consistent methodology, data governance, and workflows.
Justin received an MBA from New York University’s Stern School of Business, and a BA from Cornell University.
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Ampersand
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Ampersand is Moving TV Forward™. As the industry’s largest source of combined multiscreen TV inventory and viewership insights, we are changing the way TV is bought and measured. Powered by industry leading aggregated, and with a commitment to protecting personal information, Ampersand gives advertisers true audience first planning, scale in execution, and advanced measurement of their TV investments. Ampersand represents 117M multiscreen households and over 75% of addressable households in the U.S. (64M households). Whether a local or national advertiser, we help clients reach their unique target audience and deliver their stories – anytime, anywhere and on whatever device. Ampersand is owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications. For more information, please visit Ampersand at www.ampersand.tv