Gabriel Borges [ Gb ]

Co-founder, Chief Strategy Officer at ampfy

Gabriel Borges has a diverse work experience spanning various roles and industries. Gabriel co-founded AMPFY in 2011 and served as both CEO and Chief Strategy Officer. Gabriel played a key role in the successful repositioning and branding project for Moip Pagamentos in 2011 and led the launch of LikeStore, the first social commerce platform in Latin America. Prior to that, they held positions at AgênciaClick/Isobar and Telemig Celular S/A (Vivo), where they led marketing efforts and developed strategies for customer loyalty and retention. Gabriel also worked at Bhtec e.house as a Strategic Planner and interned at Multiplan Empreendimentos S.A. in the Marketing department. Furthermore, they served as a Board Member at IAM - Internet Age Media from 2015 to 2020.

Gabriel Borges has an extensive education history with a focus on business and marketing. Gabriel earned a PhD in Business Administration (DBA) as a guest student at FGV - Fundação Getulio Vargas in 2021. In 2020, they completed the Open Program in Design Thinking and Creativity for Business at INSEAD, where they also received a certification with distinction. In 2018, they participated in the Future Lab Program at Hyper Island in California. In 2007, they obtained a Master's degree in Advanced Marketing Management from Lancaster University. Additionally, they hold a Diploma in Anthropology of Consumption from COPPEAD UFRJ, a Postgraduate Diploma in Project Management from IETEC - Instituto de Educação Tecnológica, and an MBA in Business Strategy from Universidade Federal de Minas Gerais. Gabriel's undergraduate degree is a Bachelor in Communication Studies, with a focus on Advertising and Publicity, obtained from PUC Minas.

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