Jef Sewell

Jef Sewell is an accomplished professional with extensive experience in product development, directing, and creative design. Currently serving as Chief Product Officer at Amplifier since 2007, Jef has been instrumental in advancing the company's logistics software platform, automating client provisioning, and scaling active clients significantly. Jef co-founded Amplifier, known for providing private-label distribution and fulfillment services that emphasize mass personalization. In addition to work at Amplifier, Jef is a Director and Director of Photography for Two Birds Film, contributing to notable projects such as "ALL ILLUSIONS MUST BE BROKEN" and "LOOK & SEE: A PORTRAIT OF WENDELL BERRY." Earlier career highlights include co-founding businesses like Copernica and Despair.com, where Jef played a key role in creating viral content and innovative products that reshaped industry standards.