Carlo Sormani

Carlo Sormani is a Senior Global Digital Performance Analyst at Amplifon since November 2021, where responsibilities include developing paid media strategies for the EarPros project, managing performance marketing campaigns, coordinating with regional digital marketing managers, and optimizing campaign performances. Prior experience includes roles as a Biddable Specialist at GroupM Italy, where Carlo managed various paid social and Google ads campaigns, and at Kwanko as a Sales & Marketing Intern, providing support in performance marketing and client portfolio management. Earlier experience at Internet Bookshop Italia involved business development for the marketplace. Carlo holds a Master of Science in Economics and Management in Arts, Culture, Media, and Entertainment from Università Bocconi and a Bachelor's degree in Modern Literature from Università degli Studi di Milano.