Lonneke de Graaf

Lonneke de Graaf is currently the EMEA Pricing & Revenue Management Manager at Amplifon since October 2023, leading a team in the development and execution of pricing strategies across nine countries, while collaborating with local and global teams. Prior experience includes serving as Commercial & Programme Manager at IWG plc, where responsibilities included supporting the CEO in business analysis and strategy. Lonneke has also held roles at Hilton, including Cluster Revenue Manager and Revenue Analyst, overseeing revenue management for multiple properties. Early career experiences include positions in hospitality and event management, complemented by a Bachelor of Business Administration in Hospitality Management from Hotel Management School Maastricht.