Thomas Florczak

Marketing Strategy & Analytics Lead at Amplifon

Thomas Florczak currently serves as the Marketing Strategy & Analytics Lead at Amplifon, overseeing marketing analytics for Miracle-Ear's Franchise and National Marketing since February 2024. In this role, Thomas manages a data science team, supports high-level business reviews, and has delivered significant financial impacts, including unlocking over $5 million in annual retail value. Prior to Amplifon, Thomas held multiple positions at Oportun, including Senior Marketing Manager and Marketing Analytics Manager, where efforts led to a notable increase in marketing response and substantial savings. Earlier experience includes a Data Science Associate role at Fannie Mae, contributing to significant affordable mortgage origination efforts and leading analytic initiatives. Thomas holds a Bachelor of Arts in Sociology and Economics from American University and is pursuing an MBA in Finance at the University of Minnesota Carlson School of Management.

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