Annika Pritscher

Annika Pritscher is a Marketing & Communication Manager and currently serves as the DACH Marketing Lead for the Automotive Aftermarket at ams OSRAM since July 2023. Pritscher's extensive experience at OSRAM spanned from October 2014 to June 2023, including roles as Event Manager, dual student in Business Administration with an industrial clerk training, and working student in Automotive Brand & Portfolio Marketing, alongside international experience in Shanghai. Pritscher holds a Master of Science in Wirtschaftspsychologie & Business Transformation from Nürtingen-Geislingen University, completed in March 2022, as well as a Bachelor of Arts in Business Administration from Technische Hochschule Ingolstadt and an industrial clerk qualification from OSRAM GmbH. Additional education includes an intensive program in global business at ECBM and an international management focus during a semester at Nelson Mandela University in 2016.