Sophie Pitel-Cherfaoui

Sophie Pitel-Cherfaoui has over 20 years of experience in communication and public relations across various sectors. Currently serving as Chargée de Communication Marque et Publicité at Amundi since January 2003, Sophie is responsible for brand development and image enhancement both in France and internationally. Key responsibilities include brand strategy oversight, graphic representation, and coordination of advertising campaigns. Prior roles include Chargée de communication at LCL, where Sophie managed web communications, and Chargée de relations presse at Crédit Lyonnais Asset Management, focusing on media strategy and press relations. Additional experience includes roles at Trimédia and Café de Colombia, emphasizing strategic communications and event organization. Sophie holds a DESS in Commerce International from Université Paris V and a Master 2 from EBS Paris, specializing in International Business.