Erica Er

Erica Er is currently a Graduate Associate at Amway Malaysia Singapore Brunei (MSB) since November 2024. Prior experience includes a role as a Lancôme Customer Relationship Management Intern at L'Oréal, where responsibility included creating campaign briefs and ensuring the accuracy of marketing communications. Erica led a multicultural marketing team at HYPED, overseeing strategic planning, social media management, and collaboration on society activities. Additional roles include serving as a Student Ambassador for JCI Edinburgh and a Graphic Designer for Edinburgh University Marketing and Advertising Society. An internship at Edvance involved conducting market research and data analysis. Erica holds a Master’s degree in Business with Decision Analytics from The University of Edinburgh and has completed A-Levels and IGCSEs at Sunway College and Nobel International School, respectively.