Juliana Monteiro Fernandes

Juliana Monteiro Fernandes, MSc., currently serves as the Head of Digital Product Management for Amway in the LATAM region since May 2016, overseeing product vision, market strategies, and team leadership. Prior roles at Amway include Digital Manager for LATAM and Digital Marketing Manager for Brazil, focusing on digital strategy and e-commerce capabilities. Juliana's earlier experience includes a marketing coordinator position at Submarino Viagens, leading various teams and enhancing the digital presence of B2W Viagens brands. Juliana's educational background includes a Master's degree in Entrepreneurship and Innovation from the School of Economics, Business and Accounting at the University of São Paulo, an MBA in Marketing from FGV, and additional coursework in marketing and strategic management from notable institutions.