Russ Hopkinson

Russ Hopkinson has extensive experience in digital product design and customer experience strategy, currently serving as Director of Digital Product and Experience Design and Director of Digital Strategy and ANA Operations at Amway since August 2020. Prior roles include VP of Customer Experience Strategy at MRM//McCann from November 2014 to August 2020, and various strategic positions at Embark Digital, Team Detroit, Organic, Beyond Interactive, Zenith Optimedia, Grey San Francisco, One World Communications, and Ammo Marketing. Educational credentials include a Certificate of Completion in Customer Experience Design from the Stanford Design School in 2014 and a BA in Economics from the University of Michigan, earned in 2000.