Karla Lucia

Karla Lucia is a senior consultant and executive director at the ANA’s Alliance for Multicultural Marketing (AIMM), bringing together senior leaders from over 160 corporations, agencies, media, research companies, and trade organizations to advance multicultural and inclusive marketing.

She has over three decades of experience in the study, growth, and evolution of multicultural marketing communications in America. She is an innovative, strategic thought leader who has developed winning multicultural programs and campaigns for some of America’s largest and most iconic brands, including The Walt Disney Company, General Mills, Johnson & Johnson, Verizon, Kraft Foods, Harley Davidson, Binney & Smith (Crayola), Sears, XM Satellite Radio, SeaWorld, McNeil Consumer Healthcare, Macerich Malls, Ulta Beauty, among others.

Ms. Lucia worked with world-class talent in top global advertising agencies before successfully establishing and managing LatinSphere Advertising, one of the leading boutique advertising agencies in the nation. Her latest entrepreneurial endeavor is the licensing and creation of Ulta Beauty’s first Hispanic-centered beauty line, the Frida Kahlo Collection, which surpassed performance expectations and reached over $5 million in retail sales.