Serim Yildirim

Serim Yildirim has a extensive work experience, primarily in the beverage and tobacco industries. Serim started their career in 1996 as a Marketing Manager at Anadolu Efes. Serim then progressed within the company, taking on roles such as Efes Brands Turkey Marketing Manager and Efes Beer Group Marketing Director. In 2008, Yildirim transitioned to British American Tobacco, where they held various positions including Head of Strategy Planning and Insights in Turkey, Head of Brands in Turkey, and Dunhill EEMEA Brand Director in London. Serim returned to Anadolu Efes in 2018 as the Turkey Marketing Director and later became the Chief Strategy, Insights & Innovation Officer.

Serim Yildirim attended Uskudar Amerikan Kiz Lisesi from 1984 to 1991 for high school. Serim then pursued a degree in Sociology at Boğaziçi University from 1991 to 1995. Serim also enrolled at Harvard University's Extension School from 1995 to 1996 to study Business Administration.