Malini Sivaraman

Malini Sivaraman is a seasoned marketing professional with extensive experience in the B2B sector. Currently serving as a Senior Marketing Manager - CRM at Analysys Mason since January 2016, Malini oversees the integration of customer data into the customer journey and manages a team focused on lead generation. Previously, Malini held the position of Senior Marketing Manager at Analysys Mason, planning and executing marketing campaigns to enhance brand awareness and drive business growth. Prior roles include Marketing Manager - Asia-Pacific at Marsh, where Malini led regional events, and Regional Marketing Manager - South East Asia at Servcorp, where responsibilities included developing and executing annual marketing strategies. Malini's expertise spans marketing campaign management, lead generation, and stakeholder engagement across diverse markets.