Kenneth Rona

Kenneth Rona, Ph.D., is an accomplished expert in data science and analytics with a strong background in the advertising technology sector. Currently serving as an Advisor at Analytic Marketing, LLC, and The 98, Kenneth also holds the position of Managing Partner at The (Digital) Ad Lab/Odessey Analytics, where responsibilities include guiding AdTech companies in developing data strategies. Kenneth's previous roles include Founder/Advisor at SWYM.ai, Chief Data Scientist/CTO at Chalice Custom Algorithms, and various advisory positions at Inside Injuries and Betty Labs, which was acquired by Spotify. Kenneth founded Syzygy Solutions LLC, managing its Data & Analytics practice, and served as Chief Data Scientist at IgnitionOne, overseeing data science and analytics functions. Kenneth holds a Ph.D. in Behavioral Economics from Duke University - The Fuqua School of Business.