Analyze.Agency
Rubi Guzman Marchant is a seasoned financial professional with extensive experience in financial management and consulting across various companies. Currently serving as Financial Controller at ChucaoTec and as an Advisor at Analyze.Agency, Rubi previously held the position of Head of Financial Consulting at CFOremoto and Chief Financial Officer at ATCOM Chile, managing budgets, forecasts, and finance analysis for operations in Chile, LATAM, and the USA. Earlier roles include Product Manager at GeoVictoria, where responsibilities included co-developing a Time and Attendance Software, and Commercial Manager at ATCOM Outsourcing S.A., where Rubi led restructuring initiatives that enhanced service quality and boosted sales. Rubi began the career as Chief Financial Officer at ATCOM Outsourcing S.A. and also worked as a Business Process Analyst, focusing on improving operational efficiency. Rubi holds a degree in Industrial Engineering from Universidad de Chile.
This person is not in any teams
This person is not in any offices
Analyze.Agency
We provide analytical & data engineering services. Following is a sample. *Scenario* - A company has ads on one or multiple platforms like Google, LinkedIn etc. including offline marketing. - We will see to that we can accurately measure - Customer Acquisition Cost [1:1 matching – no generic aggregation] - Cost per Lead [1:1 matching – no generic aggregation] - Traffic to site [unique visits & over all visits] - Which channels / Sources bring better ROI - Measuring churn broken by popular cohorts - Engagement on platform by Ad source - Multi- touch attribution Tools Used - To get this done in the past we have used the following tools - Segment / Rudderstack/ mparticle as CDPs - Fivetran / Hevodata as Data migrating tools - Snowflake / Big Query / Redshift as Data Warehouses - Mode Analytics / Power BI / as Business Intelligence tools