Grayson Patch

Grayson Patch is a seasoned marketing professional with a focus on omni-channel marketing strategies in the beauty industry. Currently serving as the Sr. Omni Channel Marketing Coordinator for Anastasia Beverly Hills since June 2024, Grayson previously held the position of Omni Channel Marketing Coordinator at Benefit Cosmetics from August 2021 to May 2024, where responsibilities included analyzing retail sales data, executing in-store event strategies, and managing consumer review programs. Prior experience includes a role as Brand and PR Strategist at Kubra Kay Skincare, where strategic brand awareness initiatives were developed, and internships with Affinity Group and NCGOP, which involved market research and political communications. Grayson holds a Bachelor’s Degree in Business Administration with a Marketing concentration and a minor in Political Science from North Carolina State University and has additional educational experience at Istituto Lorenzo de'​ Medici.