Greg Black

Senior Marketing Manager, SEO at Ancestry

Greg Black is an experienced marketing professional specializing in SEO and web analytics. Currently serving as a Senior Marketing Manager for SEO at Ancestry since January 2019, Greg previously held the position of Head of Product at StubHub from August 2006 to May 2018, where Greg transformed the company's SEO program into a significant revenue stream, achieving 95 million visits and generating $800 million annually with a remarkable 80% of keywords ranking on the first page. Earlier career experience includes working as a Web Content Manager at Telephia from 2000 to 2002, where Greg oversaw editorial direction and technical architecture for corporate web properties. Notable achievements include leading content updates and developing new features to enhance user engagement across platforms.

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