Jay Rao, PhD, MS is Professor of Strategy and Innovation for Babson College’s Executive Education program. He is also an executive consultant and advisor assisting Global 2000 enterprises and entrepreneurial startup firms across the United States, Central America, South America, and Europe. He is the author of The Discipline and Culture of Innovation and has published articles in The Sloan Management Review, Journal of Innovative Management , and The European Business Review, among others. A former member of the Innovation Advisory Board at Ocean Spray (USA) from 2010 to 2015, Jay currently sits on the Innovation Advisory Board of Bancolombia, the Flavor Advisory Board of Firmenich, and Hymamshu in Bangalore, India. Jay received a bachelor’s degree from Indian Institute of Technology, a master’s degree in mathematics from the University of Kentucky, and Ph.D. from UCLA’s Anderson Graduate School of Management.