Krystina Roman

Krystina Roman holds extensive experience in eCommerce and digital marketing, currently serving as the eCommerce Marketing & Sales Lead at Andrew Peller Limited since September 2021, overseeing 9 direct-to-consumer eCommerce sites. Krystina's previous roles include Digital Product Manager at Loblaw Digital, Associate Product Manager at Canadian Tire Corporation, and Sales & Digital Marketing Manager at Rosewood Estates Winery. With a strong background in wine consulting, sommelier expertise, and educational contributions as a professor at Humber College, Krystina possesses deep knowledge in digital strategy, site merchandising, and customer experience optimization across various industries. Academic qualifications include a Master of Business in Entrepreneurship and Technology from the University of Waterloo and completion of the Wine Executive Program at the University of California, Davis.