Antonio Lanzone

Antonio Lanzone is a seasoned trade marketing specialist currently employed at Andriani S.p.A. since January 2025, where responsibilities include analyzing distribution channels and market trends, managing promotional activities, and monitoring brand positioning and budget performance. Prior experience encompasses roles such as Key Account Manager and In-store Key Account at Birra Peroni, focused on commercial negotiations and strategic client relations. Additional experience includes serving as a marketing manager at Gruppo Picca Automobili, data analyst and digital strategist at SOA Corporate, and social media manager at Other Paths. Antonio holds a Master’s degree in Data Science from Politecnico di Bari and a Master’s degree in Innovation, Retail & e-Marketing from LUM School of Management, along with a Bachelor's degree in Linguistic Sciences from Alma Mater Studiorum – Università di Bologna.