Una storia fatta di qualità, sostenibilità, tradizione, passione e talento che ha conquistato il mondo.

Food & Beverage

Birra Peroni

Enrico Galasso

Francesco Salernitano

Andrea Tortella

Viviana Manera

Michele Cason

Gianluca di Gioia

Laurence Dieudonné

Crescenzo Schiavone

Catherine Wendt

Aida Selvetella

Alessandro Chiodi

Antonio Malacario

Daniela Gerardi

Roberta Zanchini

Federico Sannella

Cristina Cosso

Gianluca Pinto

Cristiano Marroni Darena

Paolo Pavone

Sergio Tricanico

Chiara di Pietro

This department focuses on managing relationships and strategies for key accounts within in-store environments.

In-Store Accounts

This department focuses on managing and cultivating relationships with key accounts to drive sales and support client needs across various channels.

Key Account Management

The Sales and Trade Marketing Team at Birra Peroni focuses on driving brand visibility and sales through strategic marketing initiatives and sales support across various channels. They collaborate with key account managers and marketing specialists to create tailored promotional activities, optimize trade relationships, and enhance customer engagement, all while ensuring alignment with the company’s values of quality, sustainability, and tradition. Their efforts aim to increase market penetration and strengthen the brand’s presence in both on-premise and off-premise environments.

Sales and Trade Marketing Team

This department oversees the strategy and execution of branding initiatives, ensuring effective promotion and management of the brand portfolio.

Brand Management

This department focuses on financial strategies and partnerships that support sales and marketing initiatives across the organization.

Commercial Finance

This department develops and implements marketing strategies to enhance product visibility and sales through various distribution channels.

Trade Marketing

Birra Peroni

Org chart

Teams

In-Store Accounts

Key Account Management

Sales and Trade Marketing Team

Brand Management

Commercial Finance

Trade Marketing

Offices

Birra Peroni

Org chart

Teams

In-Store Accounts

Key Account Management

Sales and Trade Marketing Team

Brand Management

Commercial Finance

Trade Marketing

Offices

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