Traci Lupo

Traci Lupo is a seasoned brand strategist with extensive experience across various prestigious companies. Currently serving as the Head of Brand Strategy at Angry Gods since June 2021, Lupo focuses on helping brands identify their significant roles in culture for substantial growth. Lupo has also held the position of Executive Brand Strategy Director as a consultant since March 2013, advising numerous high-profile clients such as Virgin Galactic and Time Magazine, and supporting women founders in startups and non-profits. Prior roles include Head of Strategy & Innovation at Phenomenon, Strategy Director at Butler, Shine, Stern & Partners, and various positions at Gap, Inc., FCB Global, and Nerve, where Lupo developed impactful brand strategies and consumer insights. Lupo holds a BS in Marketing from the University of Maryland and is pursuing advanced studies in Sustainability and Strategic Planning.