Jenifer Schwarzer

Jenifer Schwarzer currently serves as the Leitung Brand Strategy at RTL Deutschland since September 2023. Prior to this role, Jenifer held various strategic positions at We Are Era from December 2019 to September 2023, where responsibilities included Head of Strategy and Strategy Director, focusing on brand strategies for new entertainment formats across DACH and Europe. Jenifer's experience also includes serving as a Senior Strategist & Brand Consultant at UFA GmbH, Brand Strategist at MetaDesign, and Junior Strategin at C3 Creative Code and Content GmbH, where renowned global brands such as Volkswagen and Porsche were assisted in brand management and strategy. Earlier career roles include strategic planning at Aimaq von Lobenstein and project management at red onion GmbH, managing high-profile projects such as TEDx events. Jenifer completed education at the University of Potsdam and the University of Copenhagen between 2008 and 2014.