Angulas Aguinaga
Xavi Soriano is a seasoned marketing professional with extensive experience in brand management and marketing roles across various companies. Currently serving as Brand Owner for Royal at Angulas Aguinaga since September 2023, Xavi previously held the position of Marketing Manager at Pastisart from December 2021 to October 2023. Prior to that, Xavi was Marketing Manager and Product Manager at Royal Copesco Sefrisa from January 2011 to February 2022 and January 2010 to January 2011, respectively. Xavi's career also includes serving as Responsable de Marketing at Nostrum Meal from January 2009 to January 2010 and roles in merchandising and area management at LA SIRENA from 2002 to 2008. Xavi holds a Master's degree in Marketing and Commercial Management from ISM ESIC, a postgraduate degree in Product Management and Marketing from EADA Business School, and a Licenciatura in Business Administration and Management from Universitat Autònoma de Barcelona.
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Angulas Aguinaga
Angulas Aguinaga have been working to revolutionize the food industry at the service of the consumer with innovative convenience and with a very high quality products since 1974. Innovation has always been at the heart of this Angulas Aguinaga-led revolution, taken in a broad sense to include efficient processes, creative designs and packaging, sales and marketing techniques, and organizational management. The Company’s investment in R&D is three times higher than the resto of the companies in the sector. A consumer-centric approach is Angulas Aguinaga's calling, discovering consumers' needs and problems and, once identified, endeavoring to offer up differential solutions that respond to those market needs. This approach helps keep them firmly in the lead. They currently have over 400 employees across their Irura factory and their production plants in Cambados, Burgos, and Palencia, working on expanding and maintaining the spearhead position of their three brands: La Gula del Norte®, Krissia®, and Aguinamar®.