Alicia Carroll

Alicia Carroll is currently the Senior Director of Performance Analytics at Annalect. Alicia has over 8 years of experience in the field of marketing and campaign management. Alicia has a proven track record of success in executing and optimizing large online media campaigns.

Alicia started their career at VivaKi as a Senior Campaign Manager. During their time at VivaKi, they increased the engagement rate by 100% for a brand awareness campaign by implementing several targeting strategies, continuous optimizations and recommending various creative tactics. Alicia also led all client communication, including weekly performance meetings, bi-weekly partner calls and daily emails outlining insights, optimizations and areas of growth. In addition, they worked with managers and directors of Activation to develop several processes and documents that are being executed nationwide within the company.

In July 2014, Alicia left VivaKi to join Resolution Media as the Director of Marketing Science Capabilities. In this role, they were responsible for developing, packaging and scaling unique media analytics capabilities that would enhance Marketing Sciences and Activation utilities. Alicia was also the primary conduit of audience and insights solutions to the Marketing Sciences team. Alicia investigated and productized new audience, measurement and performance capabilities, and led platform roll-out and training to Marketing Science and Digital Activation teams. In addition, they served as the in-house expertise for all data and measurement vendors.

In March 2019, Alicia left Resolution Media to join Annalect as the Senior Director of Performance Analytics. In this role, they are responsible for overseeing all aspects of performance analytics for Annalect’s clients. Alicia is an expert in media measurement and optimization, with a proven track record of success in executing large-scale campaigns.

Alicia Carroll has a Bachelors of Science in Industrial Engineering from Northwestern University and an Associate in Graphic Design from the International Academy of Design and Technology-Chicago.

Alicia Carroll reports to Mark Reggimenti, CAO.