Iain MacMillan

Iain MacMillan is an experienced marketing and consulting professional, currently serving as the Head of Consulting (EMEA) at Annalect since May 2017, where the focus is on developing technology-driven marketing solutions. Previously, Iain held a consultant role at WPP, contributing to technology consulting initiatives, and worked as a freelance consultant for various digital native and legacy organizations. Iain co-founded RMM, driving social media strategies for notable clients including the International Olympic Committee and Diageo. Early career roles included Business Director at Tonic and European Account Director at Tribal DDB, where significant business growth was achieved for clients like Volkswagen. Iain's academic background includes a degree in History from the University of Cambridge.