Radhika Gupta

Radhika Gupta has a diverse range of work experience in the field of analytics. Radhika most recently worked as the Director of Analytics at Annalect starting in November 2022. Prior to that, they held the position of Senior Analytics Manager - EMEA at Annalect from August 2021 to October 2022.

Before joining Annalect, Radhika worked at HSBC as an Analytics Consultant Partner from June 2020 to July 2021. In this role, they were responsible for implementing Market Mix Modelling and advanced attribution solutions for measuring marketing spends and optimization across various regions.

Radhika also worked at Essence, where they held the positions of Associate Director Analytics from December 2019 to April 2020, and Senior Manager Analytics from October 2018 to December 2019. During their time at Essence, they established analytics capabilities for clients such as Sainsbury's Argos and Peloton, managed client relationships, conducted campaign measurements, and led creative testing for various media channels.

Prior to Essence, Radhika worked at Publicis Media as a Manager, Advanced Analytics from March 2017 to October 2018. In this role, they designed analytics solutions for clients, focused on attribution analytics, and contributed to product innovation and development.

Radhika's earlier experience includes working at Kantar Millward Brown as a Marketing Science Manager from April 2016 to March 2017, and as a Marketing Science Associate from April 2015 to March 2016. In these positions, they applied advanced analytics modelling techniques to extract insights, develop strategies, and optimize brand communication and targeting.

Radhika began their career with internships at BRICS Chamber of Commerce & Industry and NTPC in 2014 and 2011 respectively.

Overall, Radhika Gupta has a strong background in analytics, client management, and campaign measurement, making their a valuable asset in the field.

Radhika Gupta completed their B.A. (Hons.) degree in Business Economics from Delhi University, which they pursued from 2010 to 2013. Following that, they went on to earn their Master of Business Administration (MBA) degree from the FORE School of Management in New Delhi, specializing in International Business and Analytics. This program lasted from 2013 to 2015.

In terms of additional certifications, Radhika obtained an Introduction to SQL certification from DataCamp in June 2021. In July 2018, they received an Introduction to Python certification from Microsoft. Additionally, they earned an Introduction to R certification from DataCamp in 2017. Lastly, Radhika obtained a "Honor Code Certificate: Introduction to R Programming" from Microsoft, although the specific timeframe for this certification is unspecified.