Katie Ferrigno

Katie Ferrigno is an accomplished social media and strategy professional with extensive experience in leadership roles across various companies. Currently serving as the Head of Social and Group Social Strategy Director at ANNEX88, part of Havas New York since September 2025, Katie also founded SocialMetrix in November 2020. Previously, Katie held significant positions at Ogilvy as Vice President, Social, Client Partner, and Director of Social Strategy, where notable success was achieved in the Health & Wellness sector and a prominent B2B social business. Additional experience includes serving as Associate Director of Social Strategy at both INsights Social Media Consulting and Velocity OMC, contributing to major campaigns for clients such as Neutrogena and Ulta Beauty. Early career highlights include a Social Coordinator role at Havas, with involvement in award-winning campaigns for Dos Equis, as well as social media management for various high-profile brands. Katie holds a Bachelor of Science degree in Advertising & Marketing Communications from Johnson & Wales University.