Niclas Appelquist

Niclas Appelquist serves as the Director of Innovation & Product Development Spirits at Anora Group Plc since August 2023, focusing on a unified long-term vision for packaging, liquids, and design while driving innovative product developments. Previously, Niclas held significant roles such as Head of Growth & Innovation at Danone and Head of Innovation at Pernod Ricard. At The Absolut Company, notable positions included Innovation Director Future of Packaging, where strategic innovations were developed to enhance brand sustainability and competitive advantage. Niclas also directed global brand strategies and led P&L responsibilities for Kahlúa while managing marketing initiatives across multiple brands within the Pernod Ricard Group. An educational background includes degrees from KTH Royal Institute of Technology, Columbia Business School, and INSEAD, with a focus on marketing, leadership, and business strategy expertise.