Vivian Lai

Vivian Lai is an accomplished digital marketing professional with extensive experience in media planning and advertising. Currently serving as the Digital Marketing Manager at Anthem Properties Group Ltd. since January 2021, Vivian is responsible for developing and implementing strategies to drive traffic and generate quality leads. Previously, as Media Manager at MLA Canada, Vivian collaborated with the marketing team to optimize advertising budgets and launch products effectively. Prior roles include Media Planner/Buyer and Media Buyer at Vizeum Canada, where Vivian developed media plans, negotiated opportunities, and handled client interactions. Earlier experience includes administrative roles at Fairchild Property Management Group and Tom Lee Music, as well as a marketing internship at Vancouver Canadian Asian Theatre. Vivian holds a Bachelor of Arts in Psychology from The University of British Columbia.