ANTI AGENCY GROUP
Grace Liu is a seasoned professional with extensive experience in strategy and research within both the advertising and pharmaceutical sectors. Currently serving as Strategy Lead at ANTI AGENCY GROUP since August 2019, Grace Liu develops and executes advertising campaigns for various industries, utilizing data-driven insights to optimize marketing efforts. Previously, Grace Liu held positions at Gilead Sciences and Bristol-Myers Squibb, contributing to drug development projects and analyzing research samples. Grace Liu's academic background includes a Master’s Degree in Biology and a Bachelor’s Degree in Microbiology from UC San Diego, complemented by a Data Analytics certificate from UC Berkeley Extension.
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ANTI AGENCY GROUP
Anti Agency Group (Anti) is a strategic marketing and advertising collective that strives to offer a refreshingly different experience in the advertising industry. Their founders have worked across various media holding groups, consulting agencies, publishers, and Fortune 500 brands. Anti’s decentralized approach allows them to assemble a unique team of media professionals for each project, resulting in swift, creative, and innovative advertising strategies for their clients. They’ve worked on numerous best-in-class campaigns for entertainment clients, such as NBCU, Broadway in Hollywood, Hamilton, Amazon Music, Peanuts, and Disney.