ANTI AGENCY GROUP
Veronica Son is a seasoned professional with extensive experience in digital media strategy and planning. Currently serving as Strategy Lead at ANTI AGENCY GROUP since October 2021, Veronica has previously held notable positions, including Associate Media Director, Digital, and Digital Media Supervisor at Horizon Media from November 2015 to September 2021. Earlier career roles include Senior Digital Media Planner at Maxus for Universal Pictures, Digital Media Planner at Ignited for Universal Pictures, and Digital Assistant Media Planner at Universal McCann for Sony Pictures Entertainment. Veronica's initial experience in the industry began with roles at Universal Music Group as an Online Marketing Representative and Intern, along with an internship at The Militia Group. Veronica holds a Bachelor of Arts degree in English, with a minor in Anthropology, from UC Irvine.
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ANTI AGENCY GROUP
Anti Agency Group (Anti) is a strategic marketing and advertising collective that strives to offer a refreshingly different experience in the advertising industry. Their founders have worked across various media holding groups, consulting agencies, publishers, and Fortune 500 brands. Anti’s decentralized approach allows them to assemble a unique team of media professionals for each project, resulting in swift, creative, and innovative advertising strategies for their clients. They’ve worked on numerous best-in-class campaigns for entertainment clients, such as NBCU, Broadway in Hollywood, Hamilton, Amazon Music, Peanuts, and Disney.