Lydia Hofer

Lydia Hofer is an experienced marketing professional currently serving as the Department Manager for Marketing Project Management and Marketing Controlling at Anton Paar since September 2022. Prior to this role, Lydia worked as the Marketing Manager for SPECT EYEWEAR from May 2021 to August 2022, focusing on global strategic marketing for the Red Bull SPECT Eyewear brand. Lydia's previous experience includes positions in B2B marketing, market research, and sales development at Kleine Zeitung from September 2015 to April 2021, as well as a brief marketing role at AVL in early 2015. Lydia holds a Master of Arts in Business with a specialization in International Marketing from FH CAMPUS 02, completed in 2017, and a Bachelor of Arts in Business with a focus on International Marketing & Sales Management from the same institution, awarded in 2015.