Maeve Roughton

Maeve Roughton is a seasoned brand strategist and creative leader with extensive experience in luxury, beauty, and lifestyle brands. Currently serving as a Senior Brand Strategist at Antonym, Maeve leads brand and voice strategy for prominent names such as La Mer and Anastasia Beverly Hills. Previous roles include Senior Copywriter & Strategist at Mast-Jägermeister, Creative Director at Madhive, and VP of Brand & Creative at New Stand, where Maeve played a pivotal role in transforming the company's focus. With a background as Head of Content at Thinx Inc. during its rapid growth phase and a history of delivering award-winning marketing campaigns at Colossal Media, Maeve's expertise is underscored by a Bachelor’s degree in Creative Writing and Visual Arts from Fordham University.