Daan van der Lugt

Daan van der Lugt has extensive work experience in sales and marketing roles. Daan is currently the Chief Commercial Officer (CCO) at ANVA, where they oversee sales, marketing, consultancy, and customer support. Prior to this, they worked as a Commercial Lead in Sales and Marketing at ANVA. Daan has also served as an Examinator en Afstudeerbegeleider at Windesheim, coaching and examining students in their sales and marketing projects. In addition, they have held positions as the Director of Sales, Communication Solutions at Detron, Sales & Marketing Director at Universit, Director of Sales and Alliances at Service2Media, and as a Product Marketing Manager at GX Software. Earlier in their career, they worked at SDL Tridion as a Manager of Business Development and Sales Manager for international markets. Daan began their career as a Sales Executive at Business Objects and Computer Associates.

Daan van der Lugt has a Bachelor's degree in International Marketing Management from NHL Hogeschool, which they obtained from 1992 to 1996. Daan also completed a brief course in Economics at the University of Oklahoma in 1994. In 2004, they earned an MBA in general management from the University of Phoenix, which they attended from 2004 to 2006. Daan then attended Nyenrode Business University in 2008 for a short period to study Business Development and strategies for value creation and new business. In recent years, they have participated in various masterclasses and training programs. In 2017, they completed a program at the Business Opportunity School focused on Personal and Coaching Leadership. In 2019, they studied Communication for Excellence at How Company, and in 2021, they completed the Leadership for Excellence program at How Company. Daan further enhanced their skills by attending Storytelling masterclasses at Nobbe Mieras trainingen in 2021 and Branding masterclasses by Andy Mosmans at EFMI Business School in 2022. Currently, they are pursuing Masterclasses in Digital Transformation at Nyenrode Business University, which will conclude in 2023.