Leadership Team

The Leadership Team at AO World is responsible for setting the strategic direction of the company, overseeing financial management, and ensuring operational efficiency. Led by the Chief Executive Officer, this team develops and implements policies to drive growth in the online retailing of domestic appliances across the UK and Europe, while fostering innovation in customer services and product offerings. The Chief Financial Officer manages the financial health of the organization, guiding investment decisions and financial planning, with support from the PA to ensure smooth administrative operations.