AP Deauville, LLC
Frederick Horowitz has extensive experience in the consumer products industry. Frederick served as the CEO and President of AP Deauville, LLC, a leading manufacturer and marketer of men's personal care products. Frederick also founded and served as the CEO of Detergent 2.0, where their brand Xtra® Detergent became the fourth largest in the market due to its competitive pricing and quality. Frederick was a partner at American Brand Holdings, the owner of HANG TEN™, and was involved in the company from 2006 to 2013. Frederick also co-founded and took public USA Detergents, Inc., a value brand detergent and household products company. As the President, Frederick played a key role in driving the company's growth and measuring Mass Market Sales.
Frederick Horowitz attended Choate Rosemary Hall from 1980 to 1982. Frederick then pursued a BA in Semiotics at Brown University from 1982 to 1986.
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AP Deauville, LLC
Since 2001 A.P. Deauville has been one of the nation’s leading marketer and manufacturer of nationally recognized men’s personal care products. We also offer contract manufacturing to a select group of national brands. The Power Stick® brand has a storied history. Introduced by the Fabrege Company over 30 years ago and marketed as the first men’s sports oriented antiperspirant, A.P. Deauville purchased the brand 11 years ago from Unilever and reintroduced the brand as a high quality value alternative to nationally advertised men’s antiperspirant and deodorant brands. Over the last 22 years, Power Stick has grown to include deodorant body sprays, shower gels and body wash. Our mission is unwavering: To provide the consumer with the highest quality personal care products at an affordable value price. Anti-perspirants, body-wash, shampoo and lotions all made in the USA To accomplish this we operate our own Easton PA based production facility, source the best materials and offer the consumer nationally available name brand products that are trusted and loved from generation to generation.