Tara McFarling

Tara McFarling currently serves as the Regional Director of Sales and Marketing for Aparium Hotel Group, overseeing sales and marketing activities across the company's properties since December 2019. Previously, Tara held key sales leadership roles, including Director of Sales at Marriott Hotels - Renaissance Des Moines from 2013 to 2019 and Director of Sales and Marketing at Starwood Hotels & Resorts Worldwide, where notable achievements include record catering revenues and group room bookings. Early career accomplishments include exceeding sales targets at InterContinental Hotels Group and Marriott Hotels, demonstrating a strong track record in revenue growth and strategic planning. Tara McFarling holds degrees from Drake University and William Penn University.