Kara Hoffner

Kara Hoffner is a seasoned marketing professional currently serving as the Sr. Product Manager for Media and Analytics within the US Patient Marketing team at Apellis Pharmaceuticals, where notable achievements include the launch of a DSE campaign featuring Henry Winkler and the branded patient campaign for SYFOVRE, the first FDA-approved treatment for geographic atrophy. As a co-founder of A Positive Agency, Kara has revolutionized the advertising agency model to enhance client value through agility and specialized teams. Kara's previous roles include Vice President Management Director at Area 23, Account Director at Brown Parker & DeMarinis Advertising, and Senior Account Manager at The Liba Group, Inc., demonstrating a strong background in managing comprehensive marketing strategies across various sectors. Educational qualifications include a Bachelor of Science in Advertising from the University of Florida and a Certificate in Small Business Administration from the University of Central Florida.